Map Business Online Blog

Read about business mapping and how it can help your business succeed.

Filter Your Imported Data in Map Business Online

Business mapping software usually enables spatial searches and filtering searches of your business data.

Filtering data in Map Business Online is a little different from conducting a spatial search of your business data. Once you’ve imported data into MBO to create business maps or just plain business data visualization you can create subset lists of your data based on geographic queries and data filtering.

A geographic query or spatial search is a search conducted within an area that the user designates using search tools in the product. It might be a radius search or a search based on a polygon or drive time area.  It could be the search of a specific map sales territory or market area of interest.
Spatial Search Examples
A Spatial Search

A filtered search takes place in the Map Business Online Data Window.  Open the Data Window.  In the middle of the Data Window tool bar you will notice two search operations along the Data Window tool bar:

  1. A quick search – A blank white space with a binocular icon and a delete button. Cursor-hover over this and it will say: Enter text to search data rows by name
  2. A filter icon button – Cursor-hover over the filter icon and it will say: Filter data rows

Use the Quick Search function to search data by the Left most column of your imported data. Enter a keyword, a few letters, unique numbers to get a set of results which will display in the data window.
Filtered Data example
A Filter Search

Use the Filter button to open the filter dialogue box which will, allow you to search any column of your data. Within the Filter dialog you may choose the column or columns you wish to search and then use the drop down in the middle to apply a modifier to your search.  A modifier might include symbols like > (greater than), = (equal too), or contains, among a few other modifiers. Once applied these modifiers generate a result that is displayed in the data window – a subset of the originally imported data layer.  You will notice in the lower right of the results a tally of the number of returned results and the original file’s total number of records.

Whether you are working with the Quick Search or the Filter button your data can be filtered on the actual map view too.  You’ll notice a Check-box labeled Filter Data on the Map just below the Data drop down in the upper left hand corner of the data window. Check that box and your data results will be the only data showing on the map.

Also, you will now be able to export your filtered data result to a CSV file and use the data outside of Map Business Online. To export simply click the right most button on the Data Window tool bar. An alternative export method is the old school cut and paste.

Cut and Paste functions in Map Business Online occur when you click the Copy Data & paste button in the lower right corner of the Data Window. You’ll see the double page icon and when you hover over it, the button says: Copy data to clipboard. Pay attention to the Copy Data button dialogue. You will note you can resize the Data Window view to change the number of records visible in the window and copy and paste just those visible records. This comes in handy at times.

To the right of the filter button are two additional tools you can use to create marketing lists out of multiple filtering actions. You could, for instance, create a new marketing list and populate it with data results from multiple filtering operations.

MBO users use data filtering operations in the Data Window to support a variety of business activities:

I’m sure there are many applications for data filtering that your business can dream up. Geographic and spatial searches are core features for business mapping and GIS applications.

Find out why over 25,000 business users log into

Contact: Geoffrey Ives (800) 425-9035, (207) 939-6866

MapPoint users – please consider as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, or g2crowd


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Some Personal Benefits of Business Mapping

On this blog and in our marketing content we talk a lot about the business features and benefits that Map Business Online users experience.  We assure you how easy the product is to use, how our sales territory maps drive accountability, and that our maps and demographic data are up-to-date. These are all great business benefits for you, the user.  But some users actually derive personal benefits through the use of business mapping software such as Map Business Online.

You’re A Techie – Like It or Not

For me using business mapping software has helped me become more comfortable with technology overall. I have become much more fluent with tools like Microsoft Excel, and other database management services including CRM tools. Importing data into a mapping application is typically pretty straight forward, but at times one must deal with curve balls, like opening up exported CRM data from one field to many fields, or converting latitude and longitude coordinates from degrees, minutes, seconds, format to signed degrees format

Utilizing “cloud based services” in general has become old hat for me now. I remember when I first heard the term ‘The Cloud’ a decade or more ago at an esri conference, the term sounded like a mysterious new world. It turned out to be simply another phrase for web-based. This is similar to the term the Internet of things (IoT), which simply refers to the fact that lots of devices and machines are connected to the Internet these days.  Who comes up with these names?

Map Geeks Rule

There are still many offices where business maps are not used but should be. Mapping enthusiasts should look for opportunities to use business maps in such places. Successfully applying technology in new and surprising ways lets you stand out from the pack. Take the initiative and be the one who shows up at the meeting with business mapping slides that display some of the meeting subject matter against a map. Pretty soon the boss will be calling you in to design maps for his expansion plans.  “Get that map geek Allison in here to put a map together for me, see,” the boss will say in his gravelly voice. “That doll face is a map genius.”  The boss is old school, evidently.
Stand Out Map
Becoming familiar with business mapping capabilities means you’ll be learning about detailed aspects of your business.  While you may still be answering the phone when a new call comes in, perhaps you’ll be the one helping to establish territories for the entire organization. By working hands-on with territory management you’ll come to understand company goals and objectives.  The various business channels your company sells through will become crystal clear to you as you apply business maps to representing sales by location. Territory creation is a desirable skill and should be listed on your resume or on LinkedIn.

Maps Are Fun

Come on, what’s not fun about maps? Maps relate to places on Earth. Using an online map tool is a little like traveling while remaining seated at your desk. Maps can be colorful.  You can design your own color code schemes by a variety of geographic segments and layers.  You get to overlay your own business data, which is always interesting. Every time you use a business map you learn a little something new.

Think of the layers you get to use – zip codes, counties, satellite imagery, and topographic views. I know if I was a private detective (a job I could see myself doing someday) I’d be using business mapping tools all the time. You could discretely follow a target, and track all his stops on your business map. You never know what a tracking pattern might reveal. Maybe you’ll get the big payday like Humphrey Bogart in the Maltese Falcon, or maybe you better watch your nose like Jack Nicholson in Chinatown.

Regardless of how your case turns out, business maps can help you visualize more about your personal world than you thought possible. Demographic views can help with your volunteer work just like it does for business. And it your thinking of buying a new house, what better place to keep track of all those open houses you’ve attended then a business map.

Around home I’ll use Map Business Online to plan hiking trips.  We live in Maine so hiking is often on the weekend agenda. MBO provides street map views, two topographic map views (merged Topo Quads and National Geographic maps), and a satellite/aerial imagery view. Using all five of these layers can be helpful in determining which trials are still active, distances you may have to bush whack, or how steep the terrain is going to be where you plan to picnic.  Kayak drop-offs and pick-up points are easily planned based on a business map’s details.

As weekend a musician, I used Map Business Online to map out all of the potential gig locations in the Southern Maine area. I could classify the venue location points on the map by capacity or perhaps color code the venues by musical interest – dance music, jazz originals, Lawrence Welk covers.

Whatever your personal activities are, I bet you can find ways to apply a business map towards their greater enjoyment. I was going to create a map showing all the locations where I’ve been pulled over by the cops, but the mappoint limit is 100,000 locations per map. For additional business and recreational map use ideas be sure to check out the map Business Online map gallery.

Find out why over 25,000 business users log into

Contact: Geoffrey Ives (800) 425-9035, (207) 939-6866

MapPoint users – please consider as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, or g2crowd

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Business Mapping Software for Small Businesses

Small businesses require their employees to wear many hats. Many hat syndrome is both part of the fun and part of the pain of running a small business. A small business is not likely to have excess money on hand to cover the costs of big mistakes. Start-ups and small businesses run lean and mean to survive and grow. They must be cost conscious and wary of over-reach. Many small businesses contact Map Business Online to explore the power of location enabled views of their business data.

Business Mapping is Affordable
One simple reason for this interest is that business mapping software is extremely affordable.  A single subscriber can access customer visualization or market analysis tools for less than $300 and begin to supplement operational work flows with mapping software while planning sales and marketing campaigns based on location analysis.

A small business, highly dependent on local customers, stands to benefit greatly from local market analysis based on zip codes, counties or even Census tracts.  These smaller geographic districts provide segmented views of sales and marketing results adding location-based analysis results to strategic planning. Zip code maps and Census tract maps easily correlate your business data with population or house hold income statistics. For instance, a small home care agency might overlay its existing patient census along with the local population of 65 year-olds and older on top of your operating zip codes.  Such correlation can help define market potential, perhaps even map out-patient census growth over a three years period. Now they can answer the question: are these key population groups rising or falling in our market area? Do we need more staff or less for 2016? Demographic maps add new dimensions to your small business analysis.

Because small businesses have limited budgets, ERP and CRM systems may be planned future investment while immediate customer tracking is maintained in Microsoft Excel or some other low-cost database management tool. Business mapping tools are a great supplement for basic business tracking systems. A simple address database exported to a digital map software turns an Excel customer list into an array of points viewed against a map, color coded by customer type.  Monthly sales by customer can be aggregated map-side into quarterly results by sales territory. Such business maps easily provide shared views on how sales efforts are progressing, while suggesting new prospecting areas for potential sales in the next quarter and beyond.  You know what question this helps to answer: How are we going to double sales in twelve months? Every sales manager’s favorite question.

Business Mapping is Easy
That small biz multi-hat requirement leaves little time for in-depth market analysis. By exporting your address enabled business data to an accurate business map your usual business analysis and strategic plans can quickly take shape on the fly. A revenue dollars by location spreadsheet, in a few easy steps, becomes a regional heat map view of sales that immediately shows your team where and how things are happening.

Business maps add credibility to a small or large business manager’s sales plan. It’s one thing to purchase a list of names and direct the sales team to start dialing for dollars.  [Idea for future blog title: Cold Calling: Dead or Alive?] But it’s an entirely more credible approach to initiate a prospecting campaign based on demographic analysis of an unassigned market area that happens to coincide with an up-tick in inquiries your team has reported. This is sales leadership. It’s the difference between a room full of hourly employees dutifully dialing a call-list while watching the clock, and a motivated sales team exploring a hot list of leads based on pertinent field data they helped uncover. Which team would you rather be on?

Some companies use business mapping software to analyze daily or weekly operational results. This could apply to shipping results, sales call results, or product output. All your data requires to be an effective source to location-based analysis are locations – addresses, zip codes, lat-lons – whatever works.  Display the manufacturing location. Show ship-to addresses and your ship-from locations.  You can add all the additional data you want. It should only enhance your business map’s effectiveness.

Import Your Location Based Business Data
One of the greatest challenges a small business faces is defining its primary reason for being.  I’m not suggesting business mapping software can solve this challenge, but it can be a part of the solution. Sometimes a business knows exactly what its primary purpose is. For example, a business that produces and sells Maine made whoopee pies is focused on just that product.  Managers for Maine Whoopee Pies LLC might simply concentrate on producing more efficiently and selling to more stores and restaurants.
Tenant Locations
Maine’s Best Bakery (MBB) on the other hand might not be so clear on purpose.  This company offers a broader selection of baked goods. They cater to a half-dozen niche markets, each demanding a unique product.  At some point the diversification begins to drive up raw material costs and create inefficiencies in production.  Time for a strategic review of sales history to determine the most profitable products and markets.  A business mapping tool can quickly establish basic facts that can inform strategic MBB’s business analysis:

  • Import a dataset showing where MBB products are sold and color code  the data to display net revenue, and profit margin by location for 2015. Make note of the three most profitable sales locations.
  • Develop cost of delivery estimates for each sale based on a standard cost per mile calculation
  • Add demographic data to your map view, including population and median income by zip code, for five-mile radii surrounding each sales location
  • Import an additional data layer showing MBB’s known baking competitors in all of the business’ operating areas and beyond

It’s important to understand your business’ operating area by profitability, costs of goods sold, and competitor presence.  Adding  a demographic layer to your map extends your operating area potential; it let’s you view similar demographic areas where you may not currently play. Perhaps sharing a similar business map slides of your company’s operating areas might inspire some interesting strategic discussion amongst your key people?

Wearing many hats may include a white chef’s hat, a hair net, or a strategic planner’s green visor cap. It’s all part of the thrill of life in a small business.  No matter what your hat says think business mapping software to afford-ably supplement your business processes and add that certain ‘je ne c’est quoi’ to your whoopee pie.

Find out why over 25,000 business users log into

Contact: Geoffrey Ives (800) 425-9035, (207) 939-6866

MapPoint users – please consider as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, or g2crowd

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How Can I Derive Distances Between Two Datasets Using Map Business Online?

In Map Business Online you can compare datasets to determine distances between too datasets. Lately we’ve had a run of requests for this exact map application.  That’s how business mapping features requests come in, you here no requests for that specific feature for months at a time then suddenly everyone wants that one feature. Cue the theme from the Twilight Zone.

Feature Problem Statement:  I need to show one point on the map – a Business Location, and then import a second, separate data set of address locations and show the distances between each of the new locations and the original business location. I also want to show the distance when I hover over each point.

Making this happen in MBO involves multiple processes but we primarily will focus on the Business Analysis tool.  First, of course, you import your Excel spreadsheet, text file or CSV file. Remember, when you bring in data to include column headers and have separate columns for Address, City, State, and Zip code (or lat/long columns and headers as the case may be.)

As you import be sure to take advantage of the five flexible fields that show up when a user hovers over a symbol on the map.  We’re going to come back to this flex field function a little later, to edit those fields.

There they are, symbols nicely arrayed on the map that represent your customer or business locations.  I will color code my data by Type, but you do what you want with your data. To each his own.  Remember, you can import your own labels should you desire it.

To create a new single point on the map for my Business Location I can either key an address into the address bar – upper left hand White Address Box above the tool bar – or I can drop a point using the Draw Tool Add Location with Callout button – click Add Location after touching the map.  Either way I get a point on the map and a mini-tool bar under the point. Along that mini-tool bar click the middle button Copy Location to Dataset.  Choose the New option. Rename the New Dataset you are making to Business Location. Business Location is now a Dataset in the Map & Data tab. See it checked On in the Map & Data list.

Now I need to apply the Market Analysis tool. I choose the Second option down from the top – Find nearest store. In the top drop down I select my originally imported dataset with the many locations. That’s my “Customer Locations.” In Market Analysis we refer to the two data sets being compared as customers and store locations. It could be anything – drop-off points and warehouse, parishioner homes and church, or even politician office locations and the nearest prison.

In the bottom drop down I choose my Business Location dataset. That’s my store.  I choose no maximum distance, because I want them all. And I rewrite the text that says Store to now say Distance to Business Location. Write whatever you want. Now click Next.

The returned data in the Data Window should show my original dataset with a new column labeled Distance to Business Location.  These records should show distances in that column. Awesome possum.  Now let’s think about those points on the map again.

How can we show distances when we hover over those points?  We can edit those five flexible fields we set up when we imported our data. You might ask, ‘How?’ Well I’m going to tell you how.

In Map & Data hover your mouse cursor over the data target layer (your imported data), click the Edit Gear that pops up. Choose the Callout Tab. Click Format Callouts.  I can tell you’re getting excited. In that left panel scroll down to choose one of the five flex field options listed. Underneath whichever one you want to use, drop down to the data column labeled Distance to Business Location.  Choose that column.  You can edit the text a little if you feel it’s necessary.  Now click Change Callouts and go hover over one of those points on the map.

High fives all around. Mission accomplished.

What I love about this application example, and about Map Business Online in general, (and you may have heard me say this before) is that it provides so many editable features so you can make your map sing to your map audience. Every business uses its own vernacular and business processes to represent what it does.  Map Business Online, with a little research, can help you describe and possibly better manage your own business work flows using maps.

So the next time you bring a map into the corner office, don’t let Poke-a-Hole-In-It Phil distract from your point with stupid questions designed to make you look bad. Use MBO to clean up your map and tell your story in a way that speaks to your audience. You could even reset a legend line to say: “Suck an egg Phil,”  in case it’s your last day.

Find out why over 25,000 business users log into

Contact: Geoffrey Ives (800) 425-9035, (207) 939-6866

MapPoint users – please consider as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, or g2crowd

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Calculating Demographic Data Columns in Map Business Online

Map Business Online business mapping software includes access to demographic data with each subscription. Canada and the UK have basic demographic data options. The USA version offers a comprehensive library of demographic data layers beyond just population and household income. You’ll find ethnicity, age, gender, occupation, housing, and more demographic layers to work with. You can easily explore the data options by taking the thirty day FREE trial. In this way MBO is truly a demographic mapping software.

Within our demographic data offering are categories of demographic information broken down by age, year, or other segments. You might import your own demographic data with similar separated categories. Map Business Online provides calculating tools to combine these demographic gradations into one layer for a succinct presentation on your map. These tools are advanced. Any user can access this functionality, but it is advanced.

Once you realize you want to combine demographic layers, go to or open the Map & Data Tab. Choose any Map Layer like states, county or zip code. Hover over the layer and click the Edit Gear. Once inside that layer’s editing function choose Manage Calculated Data Columns.

This opens up the Calculate Data Column’s dialog. At the bottom choose Add Data Column. In this dialog usually the Demographic Data Options are preselected. But you will note in the drop down, you could choose data you’ve imported.

Be sure to Name the data you are about to create. For this I might name it Ages 65 and Up. But the naming is up to you. It helps you identify your data when you map it in a few minutes.

Looking at the demographic data layers on the left, scroll up and down the list to find the data you want to combine. In this example, we’re interested in all elderly people from age 65 and up. So, starting at population in the age bracket 65 to 69, we selected the layer and click the right directed blue arrow to add that layer to our combination operation. Then just go back and get age brackets 70-74, 75 to 79, 80 to 84, and (everyone’s favorite) 85 years and older.

Once you’ve got them all moved to the right, click the Add Data Column button which will show you the Manage Calculation dialog again, now with a New Column listed. You’ll note there is a Divide/Multiply option in the calculation process so you could apply division and multiplication operations if you had additional factors to consider.

From the Manage Calculation dialog, if you need to you can change the name of the data you created. Just click the Edit Gear and have at it.

Now, return to your map view. Choose the Three Puzzle Piece icon to create a demographic map by state, county or zip code. When you arrive at the Setup Color Coding page in the dialog process, click the drop down arrow to select your data. Choose the “Calculated” option that is listed there now. You should find your data listed there. Apply it as you normally would.

Your Calculated data result will also be available for use in Market Area and Sales Territory analysis datasets. You can even sum data components from different originating datasets – just make sure you are combining apples and apples.

Thus you are able to combine multiple data layers into one data layer within Map Business Online. When will we stop improving this product?

Find out why over 25,000 business users log into

Contact: Geoffrey Ives (800) 425-9035, (207) 939-6866

MapPoint users – please consider as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, or g2crowd

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Business Mapping and Market Analysis

Many Map Business Online users apply business mapping tools to market analysis. Market analysis can mean many things. Market analysis can be as simple as a visualization of prospects against a map to ascertain rough distribution density across a market area. It could also be a competitive analysis showing competitor locations relative to customer densities. Market analysis could also be a market area defined by zip codes or other districts combined with demographic data layers and customer drive time estimates.

There are many business mapping tools that can be brought to bear on marketing assessment. Let’s review the tools available within Map Business Online.

Data Visualization & Classification
Visualizing potential customers or prospects is a pretty basic business mapping software application. Import a location-based spreadsheet and look at the points on the map. We’ve talked about this process a lot. (Import Data YouTube Video) But taken further, those dots on the map can add more and more value. Import datasets that include additional columns of customer classifications or types for color coding. Examples might be:

• Prospect type – purchased list, house account, LinkedIn lead
• Product interest – consumer, professional, audio edition, text edition
• Type of business – distributor, end-user, manufacturer, retailer

You can then color code your data symbols based on the above classifications adding value to your map presentation. Moreover, you could import additional columns of data showing numeric values associated with your markets:

• Sales values – total sales sold into each account by location for year 2014
• Unit values – total units sold into each account by location

Symbolization can be color coded to reflect numeric values in ranges. You could also turn off the points and color code the zip codes or counties based on data points per district or total numeric values per district. These are all marketing map options that may add value to your map view.

Zip Code Map & Drive Time Analysis
If it was my retail store and I wanted a map view of my market I would probably want to look at demographic data by zip code within a thirty minute drive time of my store. I figure zip codes are a basic geographic unit of measure that naturally reflect local demographics. You could get even more granular with Census tracts because their coverage area is generally smaller than zip codes. In addition, thirty driving minutes is about as much time as I’m going to sign-up for on a Saturday with kids in the car unless I know there’s a nap in my immediate future. I know. I am a Dad disaster.

But realistically, if you’re looking for retail business on a Saturday in November, peak retail season, these views will likely represent your best shot at meeting goal on a good year. You can add a dataset of your active customers on top of that view. Perhaps you will direct mail to customers within that thirty minute drive and send only emails those further away. You decide based on your response rate history. But the customer map gives you some guidelines. And it lets you adjust specific areas and demographic ranges to get various perspectives. It get’s you thinking and developing strategies and tactics.

Your Competitors
Market analysis should regularly include a review of your competitor locations. This analysis can be a simple import of your competitor’s store locations, just like we’ve done with prospects and customers. But you could classify this competitive dataset based on product mix for more value. And certainly viewing these locations against core demographics might be interesting too. Does your competitor understand something you don’t about the market in a specific area or perhaps in a new state?

In a previous role I got to know a marketing organization entirely dedicated to the business of selling tires. It was all about retail stores, car models, tire models, car registrations and car sales records. As it turns out, there is no mystery to tire sales. People drive so many miles on average, tires last so long, there are only so many vehicles registered and they all take certain tire sizes. Finding a place for a new location is a fairly simple math problem. Either there is a need for tires in that area, or there isn’t. If a competitor’s store already exists in that area there’s usually a good reason why. Maps let you visualize the realty. Retail mapping translates the math into action items – you might decide to close these two tire stores in the inner city and open one service center at the new Mall due to shifts in shopping trends and demographic patterns.

Demographics Maps
Map Business Online includes a growing list of Canadian, USA and UK demographics. These common categories of government collected data are supplemented with geographic districts like Census tracts, postal codes and other pertinent demographic geographies. Use these tools to illustrate market conditions and market potential by demography across your areas of interest.

Most of this data can be appended to specific territory or area of interest datasets and then exported out of MBO for use in Excel or other applications. Adding income, population, household, ethnicity, or other categories of demographic data to a business map can lend significant credibility to your analysis – justifying changes, or helping to explain results.

Franchise organizations often use demographic zip code maps to justify new franchise locations and their values. I recently had a franchise organization ask about pet demographics. We’re looking into it.

The Market Analysis Tool
Map Business Online includes a dedicated Market Analysis tool – the icon looks like a bull’s eye on the tool bar. This tool lets the marketing user compare two datasets in three general ways:

1. Search a defined circular area around multiple stationary data points and create lists of the data results. You can use this option to draw multiple circles at a specified radius around up to 200 points at once.
2. Compare customers and store locations. (Substitute your own relationships here; for instance hospital and patients or houses and fire barns.) You can vary the distance measured from customers to a store. And you can calculate for up to five nearest stores.
3. Calculate the quantity of customers within a radius of each store and get average or total numeric values for the results. With this view you can vary the market area around each store and choose up to three numeric fields to calculate.

The MBO Market Analysis tool can be used to back into additional calculations too. You can get creative with your MBO market analysis, like processing once to determine a new data set, and then compare that new dataset to the original data for even more finely tuned results.

A Bigger Picture
When you consider all of the various visual elements in business mapping software you’ve got quite an array of market analysis tools available. But you should resist the temptation to solve too much with one map. Perhaps zip codes color coded by demographics, on top of customer locations, and a drive time analysis is enough for one map topic. Consider building a second map to display sales distributions. Always make sure when you add additional layers to a map you do it in a way that communicates clearly.

More tips:

• Heat Map – For additional numeric data a heat map layer can be a quick way to supplement a nearly complete analysis. It adds a fresh looking layer that can be clicked on and off. It adds color and flash to your map. Use it wisely.
• Edit the Map Legend – MBO’s map legend is editable. Use it to speak to your map audience in a vernacular that they understand. Think of words that are unique to your business and use them.
• Import Symbols – Import your own symbols for data classifications that include industry symbols or images your audience relates to like logos.
• Edit labels – Explore the map layer label editing functions. Total or average numeric values by zip code, county, state, territory or area of interest. Adjust boundary lines and colors to you liking.

In business management, sooner or later you’ll be required to present your department’s results in a meeting or a report. Presenting a nicely laid out map-based marketing analysis helps to tell your story while adding credibility to both your presentation and your personal reputation. So, no matter what market analysis means to you, use these business mapping tools to better position your business and keep your boss out of your business. If you know what I mean.

Find out why over 25,000 business users log into

Contact: Geoffrey Ives (800) 425-9035, (207) 939-6866

MapPoint users – please consider as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, g2crowd

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Helping Customers Move from MapPoint to MapBusinessOnline

I’ve been selling business mapping software since 2002. So roughly fifteen years. During that time I have learned what typical business people look for in a business mapping application. Most of the time the desired software features are basic location related tools and are quickly achievable using business mapping software. For busy business people who have a new or long-established appreciation for the power of mapping in business, Map Business Online is often just what the map doctor ordered.

In just the last ten days Map Business Online has been applied as a solution for:
• Nationwide media market visualizations
• USA conglomerate sales territory creation and management
Retail mapping & chain store maintenance program management
• Strategic planning map visualizations
• Independent sales representative inner city account visit planning
• Hospital system market analysis by bed count
• Demographic analysis of potential market areas for an insurance company
• Asset and pick-up fee visualizations for a waste management company
• Optimized route generation for a team of homecare clinicians
• Visualizing real-estate property data within X miles of a point

MapPoint Shutdown
For many years here at MBO, we chased Microsoft MapPoint as the competitor to beat. Like MBO, MapPoint was a basic business mapping application – more advanced than navigation software but not as complex as full featured GIS software. Over the past five years Microsoft stopped advancing the tool. MapPoint street data fell way behind, and the feature lists became stagnant. In the meantime, MBO’s feature list surpassed MapPoint as a business mapping solution professionals could quickly apply to their specific challenges – especially in customer/prospect visualization a.k.a. customer mapping, sales territory mapping software, and optimized routing. Now with the imminent MapPoint shutdown, more and more sales planners, marketing professionals and sales territory managers are moving away from MapPoint on the desktop and trying Map Business Online and other mapping options in the Cloud. MBO has become the MapPoint alternative.

There are many other more expensive business mapping applications available. At first glance you might think these applications, priced at $2,500 or more might be the solution you’re looking for. Think again. You may just find it worth the extra time investment.

Lately I’ve had multiple customers tell me they had almost purchased a $5,000 plus software for territory mapping and decided to check out MBO based on late-in-the-game Google search results. All of these customers chose Map Business Online and are extremely happy both with the solution and the consequential savings. Ah, ‘the customer is always right.’

Try Us
With Map Business Online you can explore a free trial or a limited scope, ninety-day subscription to determine if a $250 per year business mapping web-service truly does trump a $5,000 piece of desktop software. We’ll support your experiment with Map Business Online to make sure you’re sure it’s the right solution for your specific requirement. Don’t feel bad about asking for support. Even if you decide to purchase some other software we’ll have learned something about what mapping customers are looking for and what our competitors can achieve through their solutions. Learning leads to better sales.

Our next release, due out any day now will include a dozen new demographic layers and updates for older layers. We’ll be expanding our map layers by adding school districts and more town and settlement data. We’ll also be including more advanced map-template tools. Look for the ability to work with teams of map users sharing map editing and data management responsibilities.

2015 promises to be an interesting year for Map Business Online as we consider our next development options. We hope you’ll continue to suggest the new location intelligence and business mapping features you’d like to see included, especially any MapPoint features we’ve missed. We love that.

Find out how digital maps can help you learn about your business.

MapPoint users – please consider as your MapPoint Replacement.

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