Map Business Online Blog

Read about business mapping and how it can help your business succeed.

Migrate from MapPoint to MapBusinessOnline

For a decade or more Microsoft MapPoint was a terrific business mapping tool. Since its cancellation in 2014, Map Business Online has picked up thousands of new customers. The early adopters and nervous nellies quickly moved from the MapPoint’s desktop platform to our web-based cloud service with no problems.  But there are still many cautious MapPoint users that are reticent about the transition and awaiting the perfect solution.

Microsoft really covered the waterfront with MapPoint.  They provided a comprehensive business mapping tool that offered territory creation, market analysis, optimized routing, plus API access for automating business processes using MapPoint output.

In many cases, replacement of MapPoint is going to require expensive software solutions. API’s driving automatic routing solutions will cost businesses more money and probably some development work. But for general business map users, MapPoint refugees should be able to find an affordable and comparable MapPoint replacement.

Quite a few of our 2015 MapPoint to MBO converts were large enterprises with multiple users accessing maps generated by MapPoint.  Map Business Online offers affordable options that ease the transition from the desktop applications like MapPoint, to a cloud service mapping solution.
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View Only or Edit Worthy?

Managers looking to source a MapPoint replacement should consider whether their user base requires a map view-only solution or the ability to edit and create maps for all or most of your user base. A Map view-only solution saves money and may provide all your busy users require.  Many call center companies share business maps as a visual resource used to manage customer problems.  For example, call center map users may look up the closest maintenance center or field technician by zip code. A cloud-based mapping service, like map Business Online, provides such easy lookups across a network of users for a nominal fee. Shared web-maps are much less costly than one hundred licenses of MapPoint.

A map view-only solution provides an interactive web-map that enables users to pan and zoom all over the world, click on map points to investigate pertinent location information, access a spreadsheet view of all imported data layers, and conduct geographic and filtering queries of map data layers. It’s quite powerful, and in Map Business Online, view-only maps include the ability to perform incremental routing.

The map view-only feature does not allow the map viewer to edit the map. IT planners and business managers can hold back on offering editing capabilities until they determine which map users really require map editing functionality. Spend some time determining who on your team is ‘edit worthy’ to make sure you’re not buying licenses for people who are intimidated by technology, don’t get maps, or just don’t have the time or inclination to create maps using business mapping software.

Conducting Sales Palnning

MapPoint was often applied to sales planning – daily or weekly analysis of target customers, route development and note taking. Optimized routing is a key sales planning tool. Used as a way to lower fuel costs while increasing productivity, optimized multi-stop routing can become the most important aspect of your sales planning map use. A view-only map might provide the customer and prospect lists your traveling or inside sales people require to do their jobs. They can drill into the data you’ve shared with them and run queries. If your business uses CRMs like ACT! and Salesforce.com there are Map Business Online integrations that support direct import and export of your CRM data.  MBO multi-stop optimized routing is available through the view-only application for as many as one hundred stops per route.

Strategic Planning

Most of the truly strategic business managers using MapPoint have already made the transition to alternative business mapping solutions. That’s because they are strategic and they understand how critical location-based analysis is to achieving business goals and objectives. For new business managers replacing a MapPoint license or too, transitioning to a web-based MapPoint alternative is a positive and affordable item on your 2016 to-do list.  It shows proactive thinking, an understanding of technology, and that you know how to get a bang for your business buck.

Take some time to view your customer address lists against demographic map views.  Think about setting up shared map editing teams to solve tough problems and drive sales territory accountability. Make business mapping part of your plan for 2016.

Collaborative Map Editing

With the advent of cloud computing, collaborative map editing becomes possible.  By allowing multiple users to share editing control of a shared business map, cross-department teams of managers and valued minds can be focused on solving difficult business problems. Here at Map Business Online we’ve seen an array of differing customer types set up map editing teams to address serious challenges within their businesses.  Challenges that include: managing and sharing accountable sales territories; sharing and querying complex market analysis; and even military spend auditing. There is a growing list of applications for shared map editing.

The old adage ‘two heads are better than one’ is what’s happening with collaborative map editing. It is the quintessential ‘no brainer.’

Here are the three steps to enterprise level business mapping success:

  1. Start applying business mapping tools to all of your strategic, marketing and business planning
  2. Begin sharing business maps with constituents as one way to communicate key business concepts
  3. Start solving business problems and improving processes through collaborative map editing teams

All of the general business process referenced above are actual examples of applications businesses have implemented after migrating to Map Business Online from Microsoft MapPoint.

It’s not too late for your team to make the transition to a web-based business mapping service. Be the hero; think strategically and geographically. Embrace technology, web-based services, and business mapping software.

 

Find out why over 25,000 business users log into MapBusinessOnline.com

Contact: Geoffrey Ives geoffives@spatialteq.com (800) 425-9035, (207) 939-6866

MapPoint users – please consider www.MapBusinessOnline.com as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, or g2crowd

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