Map Business Online Blog

Read about business mapping and how it can help your business succeed.

Create and Manage Franchise Sales Territories Using Map Business Online


Franchise businesses require particular business mapping features. These features are usually related to defining areas of market responsibility across franchisee operations. Map Business Online is a great solution for franchises seeking to share sales territory maps that define areas of operation.

Franchise businesses sell individual market areas that could be assigned to online stores or actual brick and mortar store fronts. Theses business opportunities come with specific products, pricing, and rules of doing business.  These franchise opportunities are sold using contracts that define exact areas of market responsibility, usually based on zip codes.  This is not to say theses franchise areas couldn’t be defined by states, counties, cities or even Census tracts or Census Metropolitan Statistical Areas (MSA) but in general we receive inquiries for franchise territories based on zip codes. These zip code areas of responsibility are made up of designated lists of zip codes which can be turned into zip code maps that define franchise operating areas.

Franchise sales executives turn to Map Business Online for business mapping features that include:

  • The ability to define franchise market areas of responsibility by zip code
  • Alternative geographies for areas of market responsibility – County, State, Metropolitan Statistical Areas, Census Tracts, and City Limits
  • Franchise territory overlap display showing areas of territory overlap between organizations
  • Color shading by zip code or other geographic base units
  • Color coding imported location points or customer locations by symbol
  • The ability to create franchise territory assignments based on demographic data – most commonly population, medium Income, or age distribution
  • The ability to create franchise territory assignments by imported sales metrics – sales dollars by territory, customer count by territory, or other business defined metrics
  • The ability to share franchise maps via printing, image file saving, or interactive map sharing
  • The ability to perform market analysis – competitor maps, demographic analysis, expansion maps

Color Coding by Area

One of the most requested aspects of franchise territory support is color shading by zip code. Franchise sales organizations prefer to color their zip codes in a way that reflects sales responsibility or territory availability. Map Business Online enables color shading in a variety of ways.

Franchisee areas are usually created and color coded at the same time. An MBO map creator can import a list of franchise names associated with zip codes and create territories automatically. The tool also enables incremental territory construction – using your mouse and the shift key, click one zip code at a time to build your market area. You can also create franchise sales territories using a polygon tool to lasso a bunch of zips or perhaps apply the drive time tool to define a group of zip codes within a half hour’s drive time of a specified address.
Franchisee
The tool supports geographic filtering or spatial searches as well as filtering by data. Filtering by data means you could search for patterns in zip code numbers. Show me all the zip codes between 80100 and 80600 and create a territory from them.

With your territories selected, the map creator may apply naming schemes as required.   Import data calculation results into the territory name field, like total population or sales activity. Use that name field to drive map comprehension.Map Business Online let’s your team us the language of your business in maps of your business.

Franchise Territory Overlap

Whether sales territory overlap is allowed or disallowed, Map Business Online provides the tool to enable overlap.  In this way your organization has the opportunity to identify overlapping territories and address the issue as required.

Some organizations turn on the overlap tool as a hedge against creating overlap. “Oops that red zip code means I overlapped those two zips.” A simple mouse click or two, and the problem is solved.

Other organizations will allow some overlap but want to make it crystal clear where those overlapping areas are and where they are not. Still others use overlap display as a way to identify and qualify no-man’s land for future franchise development.

Sharing and Storing Map Related Images

Like many contracts, franchise business agreements describe transaction fees, services rendered, areas of responsibility, and business rules. These documents could be emailed, snail mailed, or simply placed in a folder for future reference. Maps are often included to assure clarity in defining market areas of responsibility.

Map Business Online encourages multiple methods of sharing. Static maps are sharable as embedded image files easily placed in a document or a Power Point presentation.  Franchise territory maps can be printed and filed with paper contracts. Some companies may even prefer to utilize shared interactive web map links as a way to communicate territories. And you could use  Map Business Online itself as a presentation tool should you desire it. I do it all the time.

More Functionality

There are probably many more ways MBO can support a franchise organization.  The only way we’ll know is if you ask. And if you don’t find the functionality you seek we’ll consider adding functionality if the request is in keeping with our general development direction. So don’t hesitate to ask and suggest future feature directions.

Find out why over 25,000 business users log into MapBusinessOnline.com

Contact: Geoffrey Ives geoffives@spatialteq.com (800) 425-9035, (207) 939-6866

MapPoint users – please consider www.MapBusinessOnline.com as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, or g2crowd

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Creating Territory Map Data in Map Business Online

One of the most popular applications of business mapping is sales territory mapping. In Map Business Online you can create sales territories or market areas of interest in a variety of ways. You can import a list by zip code, county or state; create a drive time polygon of zip codes; use a polygon tool to lasso a bunch of zips, or incrementally select a bunch of zips with a series of mouse clicks.  Each of these processes will result in a color defined, shaded area of zip codes, counties, or states that define your sales territory.

That sales territory will have a data view within the Data Window in Map Business Online.  That Data Window Territory Data View is easily accessed by dropping done on the data drop down and choosing your territory by Name. Once inside that territory data you have an array of options to choose from for data selection and data clean up.

In the lower right of the Territory Data view, choose More Data. This launches a database management tool. Columns on the right exist in your territory data. Move columns you don’t require to the left. These might include “Primary” County or State columns which can be used to help manage zip code overlap. Simply select the data and use the Blue Arrows to move the data out or into your analysis.
Territory Map Data
Above the right hand column you’ll see a Drop Down arrow. Here you can choose from Demographic Data, General Data (this includes your territory names). You can also access any data you’ve imported or perhaps Calculated Columns you’ve compiled out of our demographic population, age or income segments. As you select these categories various layers become available in the left hand column for transfer to the right side. For example, you might see Household Income as an option and pull that data over to the right to create a Household Income by Zip code analysis.

Any data you pull into that specific territory becomes a data template for all other territories you create that uses that geographic segment in that saved map. In other words, if you build a new territory it will reflect the same demographic and imported data options as the first one does.

In this way your territory map becomes more valuable as a business management tool. For instance, you could optimize all your territories by population, using the Total button in the Territory Data view to show the total population by territory. Now any territory you create will display a population total in the data analysis view. Hint: You could edit the zip code layer so that same population total displays in the Territory Label. This would make it easy to assess population values by territory for optimization purposes.

As long as you have selected USPS Zip codes as your Zip code standard (see Map & Data – Zip Codes Tab) you will see “Place name” as a column in your territory data. Place name is really city name and those city names are often helpful to MBO territory map users.  Zip code maps are a powerful and common application of Business Mapping Software.

Remember too, once your territories are final and your data formats are complete you can export the entire list of territory data for use outside the application. Demographic data and all.

Above, I refer to Area of Interest as another name for territory, and so it is. These same data views can be considered as market analysis for specific geographic areas of interest. You may not think of it as a territory, but these tools work in the exact same way.  Your retail store has a market area of interest and you’ll have the exact same interest in sales results, demographic realities, and drive time perimeters as a territory manager would.

Nary a day goes by when I don’t show a new user how to build a territory and format their territory data. MBO provides powerful territory mapping tools at an extremely affordable price.

Find out why over 25,000 business users log into MapBusinessOnline.com

Contact: Geoffrey Ives geoffives@spatialteq.com (800) 425-9035, (207) 939-6866

MapPoint users – please consider www.MapBusinessOnline.com as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, or g2crowd

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How Do I Plot Incremental Points Using Map Business Online?


Map Business Online users from time to time, desire the ability to plot points on the map manually.  Most often user will import location enabled address spreadsheets and throw multiple, perhaps thousands of points on the map all at one time. Alas, sometimes business mapping software users do not want to import data, they just want to create points on the map manually.  This could be for a variety of reasons:

  • They only have one or just a few records to map
  • They view manual placement as faster
  • They are not comfortable with spreadsheets

Incremental point plotting can be easily done with Map Business Online. It is a Plot, Save and Edit process.  You can insert an address through the address bar or you can grab the Plot Point tool from the Draw Tool options.

If you plot using the Address Bar in the upper left hand corner of the application, make sure to input your address like this: “10 Main St, Rockport, MA”  The commas are emphasized to make sure you use them.

When you enter an address and click the binoculars a point is placed on the map and a mini-toolbar appears near the point.  You have to save the point by clicking that red Mappoint Save button on the mini-tool bar. This initial mappoint placement process will create a dataset called Locations.

If you use the Draw Tool Add Location button to place your point, the new location will be added to your Location data set too.  You’ll note an address is not viewable in the Data Window. Instead you’ll have lat/long coordinates.  You can add address information later, as required.

Whichever way you plot points, you have to choose to either create a new data set or add to an existing dataset. Just follow the add data dialog.  MBO will automatically create a dataset called Locations. You’ll see the new dataset in the Map & Data check list, and you’ll find it in the Data Window view. As you add new points, if you choose, you can create new datasets. It’s up to you.

To edit data locations in Map Business Online you have options. One is to click a point to activate the Mini-Toobar. Choose the Edit Gear and do what editors do.  Use this method of editing to change the symbol set of your added point or points.

Users can also open the Data Window to edit data. Simply select the dataset and hover over the left hand column of the data – those Green and Yellow dots. You’ll see a Pencil Icon pop-up. Click that to Edit location information or field content.

Don’t forget to look up common operations in the Help documentation if you have questions.

Business map users add data to Map Business Online for so many reasons. For the most part it is to simply visualize where customers, staff, or business locations are located.  Additional points may be added to create some sort of comparison or highlight.
MissBruce
In Map Business Online a user can add up to 100,000 records to a map. Remember you are currently limited to no more than twelve datasets per map. That’s why we recommend consolidating like datasets.  Don’t use up you dataset allocation on small quantity datasets that could be combined into one import.  You can always symbolize and color code like dataset points by a category in your data for differentiation on the map and map legend.

Simple data imports and comparisons in MBO turn your business map into competitive analysis, market analysis, expansion plans, a customer map, or operational maps.

Find out why over 25,000 business users log into MapBusinessOnline.com

Contact: Geoffrey Ives geoffives@spatialteq.com (800) 425-9035, (207) 939-6866

MapPoint users – please consider www.MapBusinessOnline.com as your MapPoint Replacement.

Please read customer reviews or review us at Capterra, or g2crowd

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