Map Business Online Blog

Read about business mapping and how it can help your business succeed.

NEW! Map Templates in Map Business Online

With the release of 4.3 last week, MBO now includes a map templates folder. Map templates are used to store a map you’ve created that you’d like to use as a starting point for future maps. Map templates were a commonly requested feature by business mapping software users across a variety of industries and applications.

Here are a few examples of how a Map Business Online subscriber might use a map template:

Sales territory mapping – A saved territory map template could be used to generate individual territory maps for use in one-on-one sales meetings with your team
Customer mapping – A template customer map for the current sales year is a good place to start when developing sales reports against goals for your business strategy meetings
• Competitor maps – By saving a competitor map template, you’ll have a place to begin from when analyzing the latest competitive retail threats to your retail store or chain. Retail mapping
• Ex-BusinessMap or Ex-MapPoint users may want to test new maps in MapBusinessOnline as they learn the new tools. Templating will help them build new maps slowly as they try their BusinessMap and MapPoint replacement.

Templates should be used for maps that reflect your relatively static business data like major account lists, vendor locations, or senior sales rep territories. Additional data layers or imported data edits can be added to the map template and the new map can be saved as a standard map with a new name or even as a new template. In this way your original template will be preserved. You can also update data on the map template file and save that template again to preserve changes, there-by updating your template.

The Map Business Online map template dialog appears when you save maps, or when you choose to create a new map. Simply choose a name for your template and choose My Templates option from the Select Maps Folder.

To select a template for use in creating a new map click the Create New Map button – number 1 on the Tool Bar – and select My Templates in the Select Map templates folder. Choose your template and begin mapping. Remember – when you save changes MBO assumes you’re creating a new map file – not a template. To save changes to your template click the Save Map icon and choose the My Templates option in the Select maps folder.

A map template will preserve your exact map as you saved it. It will include the work you’ve done and saved on your map view – territories, color coding, symbolization and imported data layers – the works.

You will notice upon creating a new map that Default Map is listed as an option in Map Templates. The default map template is the plain map you are used to when starting a new map from scratch in MBO.

Let a digital map help you learn about your business>

Contact: Geoffrey Ives (800) 425-9035, (207) 939-6866

MapPoint users – please consider as your MapPoint Replacement.

Review us at Google+, g2crowd, chekkt , or Best Vendor


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A Sales Territory Management Manual for Map Business Online

Many Map Business Online business mapping users apply the tool for sales territory management. A few of those users have requested a manual describing the actual map processes as applied to territory management. This blog post provides that Manual.


One of’s most powerful tools is sales territory management software. Our software developers have been developing solutions for sales territory management since 1996. With Map Business Online (MBO) they’ve really released a tool that is intuitive, easy, and full-featured. MBO territory management is the most affordable and complete solution available as a web-based/Cloud service. Territory mapping begins with territory creations.

Key Definitions
Administrative districts – Map Business Online comes with preformatted map layers which include administrative districts 5 digit zip code, 3 digit zip code, county, city limits, states, and more layers. Those listed here are the most commonly used as a basis for territory areas.

Tool bar – MBO’s 22 map tools are accessed across the top of the application and noted in this article by position 1 through 22 from left to right.

Map & Data – This tab is located on the left side of the map. Map & Data displays map layers and imported data layers. Here you can edit layers – change colors, line widths, turn labels on and off, fonts, data formats, manage territory overlap, access satellite imagery, and change zip code sources.

Data Window – Located at position 20 from the left on the Tool Bar the Data Window displays and controls dataset views within MBO. It displays upon importing data and upon territory creation. Here you can change territory colors, names, delete territories, filter data, create route stops, and export spreadsheets.

Territory Creation
There are four ways to create territories using Map Business Online.

1. Import Territories from pre-assigned spreadsheets. Use the Create Territories button at position 6 from the left on the tool bar. Your spreadsheet should have a column for administrative district (zip or county), state, and for territory name. Navigate to your data and import the dataset. Pay attention as you navigate the dialog boxes to assure your territory zip codes, counties, states or cities are falling into place as expected.

2. Create territories from search tools. In the Map & Data tab turn on a target layer of administrative districts you plan to base your territory scheme on – zip codes, counties. Typically a Polygon tool is selected from Position 15 from the left on the tool bar. Click the little down arrow and it’s the second option down. You’ll notice the tool is highlighted in Green when it is active. Click on the map and start your polygon. Lasso as many districts as you like. Complete the polygon back to your starting point – end it in the little circle you see there. If only one layer of data is turned on you will be directed to a Naming dialog. If there are multiple layers of data selected you will have to choose which layer to base your territory on. Name your territory. When the Data Window pops op you can choose to change the Territory Color in the color box along the Data Window tool bar. You can also Delete the territory or change the Name by click the Data Window Edit Marketing List button – two sheets with a check mark.

3. Incremental selection. Use your cursor to incrementally select a zip code, county or state. Once you have the initial administrative district selected, hold down the Shift key and you can continue to add districts to your list. When you’ve gathered your territory, click the Blue Puzzle Piece Icon on the map, near your selection. Choose Create New to name your new territory. You will note you can also edit territories using the same Blue button – the options include Add to, Remove from, Remove all except, and Update.

4. Data Window filter. At times a user may want to filter the Administrative District layer in the Data Window to create a territory. For instance, you could select the entire USA zip code layer and filter it for a range of zip codes greater than 01001 and less than 01050. The resultant Data Window list can be made into a territory by clicking the Create New Territory button on the Data Window tool bar.

Map Business Online includes a Territory Options tab in the Map & Data tab. Along the top of Map & Data, click the Gear icon. Choose the Territory Options tab. Here you can choose to make territories transparent on the map allowing the street data to come through. You can also allow territories to intersect or overlap and highlight the intersection. Once turned on, overlapping territory districts will be highlighted in red or whatever color you choose to highlight overlap.

Map Storage & Templates – Once your territory map is complete you should save the map. Simply click the Save Map icon at position 3. You should consider saving your territory map as a map template. A template can be used as the starting point for future maps. Consider your work flow and decide if you require a saved map template for future use.

Territory Labels. To turn off a territory label simply hover over it and click the X in the upper right hand corner of the label. To turn on a territory label that’s been turned off, select any territory administrative district and then click once within that district.

Territory Display & MapShare
Posting Imported Sales Results can be displayed as numeric values on territory labels. Import your data. In Map & Data hover over the administrative district your territories are based on. Click the Gear icon that pops up. On the right vertical tabs choose Labels & Callouts. Choose Format Labels and Callouts. Choose Territory Callouts. Check the Line #1 box. Choose your imported data in the Line #1 data drop down. Choose your sales data column of your imported data in the second drop down. Edit the Prefix to the label as required. Click Change Labels & Callouts on the bottom right.

There are several ways to share your territories with your constituents. One way is to simply print territory map views. Follow the print dialog box for printed maps – position 18 from the left on the tool bar. For digital sharing decide if your viewers require static maps or interactive web maps.

Static map image files are available at position 19 from the left on the tool bar. An image file can be saved as a Jpeg or as a PNG file. These saved map views can be attached to an email or embedded in a Power Point presentation.

Interactive web maps are popular with sales organizations for sharing territory maps. Once your territory map is finalized save the map using the Save Icon at position 3 on the tool bar. Next click the Share Map button at position 4 on the tool bar. Choose from among the public and team sharing or private sharing options.

Public Sharing enables a web-map URL to be generated and shared via email or text message. You can also embed the URL in a web page. Password protection is available through the password dialog. Public sharing is allowed at no charge for up to 100 MapShare views per month with each annual subscription. Additional MapShares can be purchased for a fee. One MapShare view is defined as a map session initiated by clicking on the shared URL and completed by exiting the application. A MapShare viewer may pan and zoom all around the world, conduct multiple radius or polygon queries on shared data, view the shared Data Window, print and save map views – all under one MapShare session.
Team Sharing enables shared map and or data editing privileges for other Map Business Online annual subscribers. Under Team Sharing the map administrator chooses the email login of the subscriber requiring map editing, data editing or viewing of the share maps. The map administrator assigns the specific role to each team member. A separate team dialog is available for team creation and management.

Query all sales accounts by Territory
At times a user will desire to identify a list of accounts pertaining to a specific territory. To do this first import a total list of sales accounts. Open the Data Window. In the upper left hand corner of the Data Window select your imported account list as the target for territory querying. Next choose the Yellow Puzzle Piece icon towards the right of the Data Window tool bar. Choose which territory you would like to query by. Name the query results as a Marketing List. Use the Export button on the extreme right of the Data Window tool bar to export the list.

Creating a list of territory assignments
After you’ve created your territories you can create a list of territories and export that list for use in other applications or for archiving. First, remember the administrative layer you built your territories from – let’s assume for this exercise it is zip codes.

Next, in the Data Window select the Zip Code Layer – the one that lists the whole country’s postal codes. Click the Add Data button in the lower right, or hover over a column header and click the Gear icon. This brings up the Add Data dialog. In the All Column option on the left, choose General to display Territory and Territories in your options – select Territory. Using the Blue Arrow move Territory from the Left panel to the Right panel. Click Set Data Columns.

Now you need to Filter you data. Choose the Filter Funnel Icon on the Data Window tool bar. In the Filter Dialog, on the left, in the top drop down choose General. Then in the lower drop down choose Territory. Now focus on the right, on the top you’re going to choose a modifier. In the modifier drop down, pick the ‘Greater Than’ symbol – “”. In the far right empty box put a zero. Now click Filter in the lower right.

4. Export this list by clicking the Far Right button on the Data Window tool bar. To save it as an Excel sheet name the file: .xls.

Using the Draw Tools
MBO Tool Bar icon position 16 from the left is a set of Draw Tools. These tools allow the user to create circles, polygons, lines and text boxes on the map in a free form fashion. Each polygon, circle or line can be adjusted for thickness, color, and placement. There is also a MapPoint drop button for placing new location records manually on the map.

Bisecting zip codes, counties or state. In general, we recommend divisions of larger administrative districts be handled with smaller administrative districts. Split a state in half by creating two county groupings – as an example. But sometimes sales managers simply want to show a split across an administrative district. Draw lines or polygons can be used for this purpose. Draw lines can also be used to highlight key highways, railroads, rivers, or other geographic objects for the purposes of territory planning.

Circle and polygon objects can be used to query data. Simply click the Binocular icon to start a data query.

For assistance in general MBO operations refer to our extensive Help Section on the application and the web-site. You’ll found a library of common mapping application instructions and access to a library of how-to videos we have posted on

More Advanced Operations
There are a few more advanced territory management features that require instructions with application video or image examples. Be sure to ask for assistance if you do not see a solution listed above.

Click the Contact Button on the Map Business Online application or the Contact Us button at You can also call us at 800-425-9035.

MapPoint users – please consider as your MapPoint Replacement.

Review us at Google+, g2crowd, chekkt , or Best Vendor

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“We put 700 dots on a map.”

Read this fascinating tale of Data Visualization from The Onion.

“We as a nation have problems that we must face head-on. Visualizing them might be the first step in tackling them before it’s too late. Now that we have such a potent image of 700 red dots on a map, only one question remains: Where do we go from here?”

You go to

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How Does Map Business Online Compare? (IMHO)

In addition to Microsoft MapPoint, a desktop business mapping desktop application scheduled for shutdown this December, competes with a number of web-based or Cloud service mapping software tools. Most of them are pretty decent mapping applications. And you can find them all through a quick Internet search for business mapping software or some similarly phrased search term.

SPOILER ALERT: anything I say in this blog-post is going to be weighted in favor of Map Business Online, largely because I get paid to write for MBO but also because I work with the tool constantly and speak regularly with customers about business mapping software and how it can improve their businesses. This process makes me somewhat of self-appointed expert on what’s out there for mapping services, although (as I mentioned) I am heavily influenced by MBO and our happy MBO customers.

I can’t mention competitors by name. If I do that we get threatening emails informing us of trademark violations and letting us know that further use of their brand will land me in ‘the big house.’ So let’s just refer to them as Brand X, Y, Z and so forth.

Brand X is a pretty good business mapping tool. I often talk to users who’ve tried it. There may even be a few minor things that it does that MBO doesn’t do. It’s possible. Still Brand X refugees often come over to MBO because the product is complex and it’s significantly more expensive. So much more expensive that the question I usually have to answer for these users is, “Exactly how much is your software again?” Yup, that’s right, for a full year subscription, with USA coverage it is only $249.95 per user.

Brand B is more of a mobile mapping tool. I kind of feel sorry for these guys. I’m told their app actually has “some cool features” in the smart phone navigation area, but when it comes to real business mapping the tool falls short. Its sales territory mapping functions are “really difficult to understand,” according to one customer. This may explain why their social media guy tried redirecting Map Business Online customer interest by posting a nasty blog comment a few weeks back. Nice try cowboy. I recommend you start your own blog.

Some of our mapping competitors are better at certain things. For instance, MBO is not a low-end Geographic Information System (GIS) and Brand M definitely covers those bases nicely, as does Brand G. These tools are excellent alternatives to more expensive GIS software; especially if you’re only interested in certain aspects of GIS. For example, you may just need to display an energy power line across a few states for a target to route by in support of vegetative control. You’re low tech users don’t require a massive array of energy related data to support this so a less expensive approach makes sense.

We also compete with a few Google Maps based business mapping applications. Again, brands Y & Z are great applications they just need to focus more on business user features, as opposed to the general mapping audience. Additionally, I’ve noticed a bunch of map errors in Google Maps related to the town I grew up in. Looks like Front Beach is fixed now – perhaps because I complained. The base map data used in Map Business Online is an outstanding data set compiled by Esri experts using the best map data available from sources like, Tomtom, and other world-wide data providers. We rarely get complaints, although, in Google’s defense, no map dataset is perfect.

So, keep in mind, just because the tool uses Google Maps that doesn’t mean it is the best tool available. Sometimes I think Google partners can get complacent because they’ve got that magic name behind them. The rest of us are used to focusing on the customer. When you truly focus on the customer, your product improves and your business grows.

It’s also come to our attention that a competitor completely changed its name from a map related feature name – we’ll call it Brand T – to a brand name made up of words found in our name – MapBusinessOnline. We’ll take that as a compliment.

In general, all business mapping software providers have long focused on beating Microsoft’s desktop mapping software MapPoint, as I mentioned above MapPoint is scheduled for shelving in December 2014. is a clear web-based alternative for MapPoint‘s business mapping functionality. Like MapPoint, Map Business Online is customer mapping software and retail mapping software, all at once. It’s all about your business data visualization. Some users are planning on riding out their MapPoint investment for as long as they can. That’s cool, if stale demographics and ten-year old map data do it for you and for your customers.

I encourage ex-MapPoint users to try out Map Business Online’s sales territory mapping capabilities. I think you will find MBO territory mapping to be intuitive and full featured. You won’t find this level of functionality for territory management anywhere else for less.

• Build territories from zip 5 and zip 3 codes, counties, states, cities, MSA’s, or Census tracts.
• Create territories on the fly using a polygon lasso tool or import a pre-assigned spreadsheet
• Use a data filter tool to search for results and create a territory of the results
• Choose to allow or disallow overlapping territories
• Choose from twelve demographic themes to add to your territory analysis
• Establish teams of viewer and map editors – balancing your team capabilities against your mapping investment
• Share your territory map views with your team through MapShare URLs
• Create spreadsheet reports of territory assignments by district

I’d be happy to discuss your customer mapping or retail mapping requirements at any time. Because no matter which application you choose, business maps will help your business achieve its goals.

Contact: Geoffrey Ives (207) 939-6866

MapPoint users – please consider as your MapPoint Replacement.

Review us at Google+, g2crowd, chekkt , or Best Vendor

Filed under: Uncategorized, , , , , , , , , , , 4.3 – Team Map Editing, Expanded Census Data & Enhanced Security

NEWBURYPORT, MA (October 21, 2014) — Map Publisher SpatialTEQ Inc. today announced the release of 4.3 – affordable business mapping software for sales, marketing and planning professionals in the U.S.A., Canada and the U.K.. 4.3 (MBO 4.3) provides the ability for multiple users to edit a shared map, enhanced privacy controls for shared mapping projects, an expanded array of U.S. Census Bureau demographic data layers, as well as an assortment of additional features requested by existing customers and targeted at ex-MapPoint users seeking a MapPoint replacement.

Team Map Editing of Shared Maps
MBO 4.3 enables multi-user editing of shared maps by subscribers following a serialized work flow. Business data previously imported into the MBO Cloud can also be edited, and reloaded. Shared map access is controlled through each map creator’s account controls. MBO subscribers can assign team users and define their role as viewer, data editor, map editor or combinations of these settings.

Advanced Security for Shared Maps
MBO 4.3 provides enhanced security to protect the privacy of shared maps and imported business data. Saved map views can be shared privately, safeguarding proprietary information. Map creators can share maps and data layers with designated individuals or a select group of team members. Shared map access is now assignable – subscribers determine who can view or access map controls. Publically shared interactive web-maps are now password protected and with controls over the use of shared data.

Expanded Demographic Mapping and Administrative District Data
MBO 4.3 Demographic Data options have been updated and greatly expanded to include the latest Census results in the following categories: age, commute times, education, employment, ethnicity, gender, house-holds, housing units, income, occupation, population, race, religion, rent data, and vehicle data. Demographic data remains exportable and sharable based on subscriber license limits. View demographics maps by zip code, Census tract, county, state, city or MSA.

Public administrative district data available to MBO users now includes point zip codes (non-area zip codes), cities and towns, settlements, and school districts.

Map Templates
A new map template folder allows Map Business Online map editors to save template maps. Map templates are saved map views used for creating new map views based on established map configurations.

Additional Features
Additional features include: expanded symbology ranges and color coding options, expanded sales territory mapping software options, annual MapShare allowances increased to 2400 per year, drive time polygons are now based on distance traveled in addition to time, and optimized routing allowances are increased for subscribers and MapShare viewers. To accommodate an influx of former Microsoft MapPoint users, Map Business Online development will focus on areas where MapPoint and MBO differ to create the most advanced yet affordable MapPoint alternative.

About Map Business Online
From the creators of BusinessMAP, has been providing sales & marketing professionals with affordable and intuitive business mapping software, retail and customer mapping software for Macs and PCs since 2010. Design, edit, and share maps that reflect your business. Create and manage sales territories that drive accountability into your sales force. Access optimized multi-stop routes to control travel costs. No other map software solves so much for so little.

Contact: Geoffrey Ives (800) 425-9035, (207) 939-6866

MapPoint users – please consider as your MapPoint Replacement.

Review us at Google+, g2crowd, chekkt , or Best Vendor

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A Map with a Walk, a Bear, and a Dead Body

The Map
My Walk in the Woods

On Monday it was a chilly but quite lovely morning in Maine. I took a walk up the hill behind my house. After a mile hike I reached the summit of Pease Hill and took a picture of the fall foliage looking west towards Mount Washington. My Android phone takes a pretty good picture and automatically stitches together side-by-side pics into a panorama which I can then post to social media, if I want.

The Map
Later in the day I wanted to look at a map of my walk and get a feel for the topography of the area I had traversed. After a search online I remembered that Map Business Online has topographic maps included with the map program. This is a nice additional feature for a business mapping software – especially if you have workers in the field managing assets or collecting data.

I was able to easily place key points on the map that described the beginning and end of my walk. At each point I included a location name and a web link to a picture of the location. One was a Google Street view and the other was a picture I’d posted on Facebook.

I was also able to choose a topographic layer as a base map – the choices in are topographic, National Geographic or aerial imagery. We source these data layers from I chose the topographic layer which is essentially a stitched composite of the USGS Quad maps.
A distance tool is also available which helped me determine exactly how far I had walked. I think a two-mile walk, half of it uphill, is pretty good for me in the morning; especially on nice days.

Using the Map Draw tools included within Map Business Online I quickly traced the path I’d taken. Once the aerial imagery was turned on I could pull adjustment points on the draw line to perfectly align my walk with the actual roads and paths traveled.

The Bear
I often pick up trash on the road as I walk. I suppose I could catalog my collection efforts when I get home and import and map Excel data of the items collected. But maybe that’s going overboard? Maybe I’ll just pay attention to where I walk for a while and focus on avoiding the ‘rabid’ fox and any stray black bears coming down off the mountain for forage. I’ve seen the fox once and as for the bear, as they say around here, “I seen bear sign. There was bear scat up off-in that hill.”

One extra benefit of most business mapping applications is that it can be applied to your personal life as well as your business challenges. Sure you can use it as a customer mapping software, a sales territory mapping software, or just to compare competitors but just the same the tool can be used for fun.

Because I saved my map view, in the future I can add to it as I explore more territory around the house. We live next to the largest undeveloped section of land in York County Maine. Much of it managed by a land preserving non-profit – There’s a lot to explore and discover, with many beautiful outcrops that overlook the surrounding area. And I can even create a shared web map of my map to share with other hikers. I’ve included an MBO Map Link above where you can see the walk, pictures, and see the linked web pages.

The Dead Body
Cornish, Maine is a magical community. Just look at the way we rise to the Halloween occasion around here: Dead Body Link. Since first publishing this blog the body count has grown 800%. Yikes! Cue the poltergeist. I’ll be curtailing my after dark walks for the foreseeable future.

Happy Halloween everybody.

Find out how digital maps can help you learn about your business.

MapPoint users – please consider as your MapPoint Replacement.

Review us at Google+, g2crowd, chekkt , or Best Vendor

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A Map For Crazy Incorporated

Submitted by an Anonymous & Fictitious Female User

My boss is screaming again. He’s like the donkey in the horse yard, keeping the wolves at bay. Oh well, at least it’s not internally directed today. This time he wants to see all company job site locations on one map to better analyze our position in the marketplace. That actually sounds reasonable.  And for some reason he’s looking at me. I’m the latest genius in a long line of geniuses that the boss places all of his faith in for a few months and then he promptly fires them. Today he wants a female genius. Lucky me.

The boss doesn’t know it but I’ve used business mapping software before – both MapPoint and BusinessMap.  Both applications were great business mapping tools that were terminated by their publishers.  I need a replacement for MapPoint and BusinessMap that’s reliable and more advanced – if that’s possible – without breaking the bank.  His Nibs won’t pay a lot for that muffler.

Well, he is the boss.  All I can do is the best I can do, right?  At least for this project I’ve got Map Business Online.  I anticipated his latest hissy fit and imported all the job site records already, mapping multiple locations across New England – 250 lovely blue dots on a map. Now what?

Just then God’s gift to the C-Suite walked by my cubicle. “Sweetheart, I see you’re working on that map I want.  You’re alright,” smiling and patting my head in a way that makes me rethink my position on gun control. “Make sure you show me everything.  I want to see everything on one map.”  Just then, a ball of tin foil rolls by and the world’s most obnoxious CEO runs into the conference room to hook-up with Herman Cain Inc. He’s got a date with 9-9-9, I guess.

Back to the map. If I follow Mr. Whack Job’s demand and turn on all 250 map labels the map looks like the floor of a waste paper recycling transfer station. You can’t see anything meaningful for all the map clutter.  But I think it through and import even more datasets, turn on all the labels and save the file.  I’ll show that map view to his Majesty if he starts complaining about wanting more data labels. And while he’s contemplating that mess of a map I can get my coat, gather my things, and head out for the unemployment office.

In the meantime, I realize with Map Business Online you can filter the states. In a new map view I turn off the labels and turn on the State Map Layer and then filter the layer to show only those New England states we’re interested in. Then I turn off the entire street data background.  For this analysis, we don’t need the streets – it just adds to the map clutter. This map is looking better already.

Next I contemplate my data.  Turning on all job labels makes the map impossible to decipher. But I noticed each job is named after the city it’s located in. There a few cities with multiple jobs, but not many. Hmmm. I decide to turn on the City Limits data – a layer option within MBO. That looks interesting – all those metro areas are now outlined and labeled. No need to show the job names.

Next I realized with Map Business Online you can color code the City Limits by the imported Job Site data.  A few clicks on the tool bar icon and I’ve arranged a shaded city map that color-codes the cities based on the quantity of jobs we’ve got in each metro area.  MBO even generates a legend that defines the color scheme and labels the data layer as “Crazy Inc. Job Sites – New England.”

I even turn the blue dots back on, color them black, and then use the sizing control to make them just noticeable. That’s a great way to show where the job sites are specifically located while keeping the map looking clean. It provides a density view of our data as well.

I had imported sales dollars by account data too. For a final touch of drama for our job site map I used the heat map Excel button to display sales. Heat maps are cool because they look a little like a weather storm map – they add a flashy layer to the map that wakes the map viewer up. Very cool.

Wow. That looks pretty good. But he wants it on a wall-map. With Map Business Online you can save the file as a large format PDF file and then bring the file down to Kinko’s to run a plotter print.  And just then I hear the yelling stating up again. Slipping the map PDF file onto a USB drive I grab my coat and purse and head out for Kinko’s, confident that for one more day I’ve got a job at Crazy Inc. Thanks to Map Business Online.

“Hey! Someone stole my lucky mouse pad!” I hear as the door closes behind me. Maybe Kinko’s needs some map plotting help?

Find out how digital maps can help you learn about your business.

MapPoint users – please consider as your MapPoint Replacement.

Review us at Google+, g2crowd, chekkt , or Best Vendor

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Helping Customers Move from MapPoint to MapBusinessOnline

I’ve been selling business mapping software since 2002. So roughly fifteen years. During that time I have learned what typical business people look for in a business mapping application. Most of the time the desired software features are basic location related tools and are quickly achievable using business mapping software. For busy business people who have a new or long-established appreciation for the power of mapping in business, Map Business Online is often just what the map doctor ordered.

In just the last ten days Map Business Online has been applied as a solution for:
• Nationwide media market visualizations
• USA conglomerate sales territory creation and management
Retail mapping & chain store maintenance program management
• Strategic planning map visualizations
• Independent sales representative inner city account visit planning
• Hospital system market analysis by bed count
• Demographic analysis of potential market areas for an insurance company
• Asset and pick-up fee visualizations for a waste management company
• Optimized route generation for a team of homecare clinicians
• Visualizing real-estate property data within X miles of a point

MapPoint Shutdown
For many years here at MBO, we chased Microsoft MapPoint as the competitor to beat. Like MBO, MapPoint was a basic business mapping application – more advanced than navigation software but not as complex as full featured GIS software. Over the past five years Microsoft stopped advancing the tool. MapPoint street data fell way behind, and the feature lists became stagnant. In the meantime, MBO’s feature list surpassed MapPoint as a business mapping solution professionals could quickly apply to their specific challenges – especially in customer/prospect visualization a.k.a. customer mapping, sales territory mapping software, and optimized routing. Now with the imminent MapPoint shutdown, more and more sales planners, marketing professionals and sales territory managers are moving away from MapPoint on the desktop and trying Map Business Online and other mapping options in the Cloud. MBO has become the MapPoint alternative.

There are many other more expensive business mapping applications available. At first glance you might think these applications, priced at $2,500 or more might be the solution you’re looking for. Think again. You may just find it worth the extra time investment.

Lately I’ve had multiple customers tell me they had almost purchased a $5,000 plus software for territory mapping and decided to check out MBO based on late-in-the-game Google search results. All of these customers chose Map Business Online and are extremely happy both with the solution and the consequential savings. Ah, ‘the customer is always right.’

Try Us
With Map Business Online you can explore a free trial or a limited scope, ninety-day subscription to determine if a $250 per year business mapping web-service truly does trump a $5,000 piece of desktop software. We’ll support your experiment with Map Business Online to make sure you’re sure it’s the right solution for your specific requirement. Don’t feel bad about asking for support. Even if you decide to purchase some other software we’ll have learned something about what mapping customers are looking for and what our competitors can achieve through their solutions. Learning leads to better sales.

Our next release, due out any day now will include a dozen new demographic layers and updates for older layers. We’ll be expanding our map layers by adding school districts and more town and settlement data. We’ll also be including more advanced map-template tools. Look for the ability to work with teams of map users sharing map editing and data management responsibilities.

2015 promises to be an interesting year for Map Business Online as we consider our next development options. We hope you’ll continue to suggest the new location intelligence and business mapping features you’d like to see included, especially any MapPoint features we’ve missed. We love that.

Find out how digital maps can help you learn about your business.

MapPoint users – please consider as your MapPoint Replacement.

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